About Informer Money
We believe financial literacy is the foundation of personal freedom. Our mission is to make complex financial topics accessible, actionable, and genuinely useful.
Our Mission
Financial clarity for everyone
Founded in 2024, Informer Money started with a simple observation: most financial content either oversimplifies to the point of being useless, or buries readers in jargon that only insiders understand.
We take a different approach. Our team of financial journalists, former analysts, and certified planners works to translate complex concepts into clear, actionable guidance. No fluff, no hype — just the information you need.
Whether you're just beginning your financial journey or looking to optimize an already solid foundation, we're here to help you navigate with confidence.
Our Standards
Editorial values
These four principles guide every article we publish.
Accuracy First
Every article is fact-checked and reviewed by financial experts before publication.
Education Over Hype
We focus on timeless financial principles, not trending get-rich-quick schemes.
Reader Trust
We clearly disclose any partnerships and never let sponsorships influence our editorial.
Accessibility
Financial literacy should be for everyone, regardless of background or starting point.
How we work
Editorial guidelines
Research & Sourcing
We cite primary sources whenever possible — government data, academic research, and direct company disclosures. Third-party analysis is clearly attributed with methodology evaluated.
Corrections Policy
If we make an error, we correct it promptly and transparently. Significant corrections are noted at the top of the article with an explanation of what changed and why.
Advertising & Sponsorship
Advertising and sponsored content are clearly labeled and kept separate from editorial content. Our editorial team makes content decisions independently of our business team.
Not Financial Advice
While we strive for accuracy, our content is educational and should not be considered personalized financial advice. We encourage readers to consult qualified professionals for their specific situations.
The team
Meet the people behind Informer Money
Thomas Wright
Former retirement planning consultant who now explores how technology is changing how people prepare for their golden years. Thomas covers robo-retirement platforms, pension tech, Social Security optimization tools, and digital estate planning. He's passionate about helping millennials and Gen Z use tech to build retirement wealth early.
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Lorenzo D. Valles
Former software engineer at a major payment processing company with 12 years of experience in financial technology. Lorenzo now dedicates his time to breaking down complex fintech innovations into digestible insights. He holds an MS in Computer Science from Stanford and an MBA from Wharton. His articles focus on emerging payment technologies, banking disruptions, and how technology is reshaping personal finance.
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Sophia Nakamura
Data scientist turned journalist, Sophia explores how artificial intelligence is revolutionizing financial services. She previously built ML models for credit scoring at a Fortune 500 bank. Her content covers robo-advisors, algorithmic trading, AI-powered financial planning tools, and the ethics of AI in finance. BA in Statistics from UC Berkeley.
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Zara Williams
The youngest voice on the team, Zara focuses on cutting-edge innovations shaping the future of finance—from Central Bank Digital Currencies (CBDCs) to metaverse economies and Web3 applications. She holds a degree in Digital Media from NYU and brings a fresh, forward-looking perspective to complex technological shifts in the financial world.
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Elena Kowalski
With a decade of experience in traditional banking before transitioning to digital finance, Elena provides insider perspectives on the neo-bank revolution. She reviews digital banking platforms, compares fee structures, and helps readers navigate the shift from brick-and-mortar to mobile-first banking. MBA from London Business School.
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James "Jim" Rodriguez
A former financial advisor who pivoted to tech journalism after noticing how apps were transforming money management. Jim has reviewed over 200 personal finance apps and tools. His practical, no-nonsense approach helps readers find the right digital solutions for budgeting, investing, and wealth building. Certified Financial Planner (CFP) with 15 years of industry experience.
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Caleb Mercer
Former lead product manager at a UK-based neobank who helped launch three connected banking integrations. Caleb now writes about PSD3 proposals, bank APIs, and how open finance is forcing legacy institutions to play nicely with startups. He lives in Berlin and insists on testing every budgeting API firsthand. CS degree from Imperial College London.
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David Okonkwo
Former quantitative analyst at a hedge fund, David now educates readers on using technology to build smarter investment portfolios. He specializes in comparing trading platforms, explaining automated investing tools, and demystifying complex investment vehicles. He's written extensively on commission-free trading, fractional shares, and democratization of investing.
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